Product DescriptionIn the second edition of his best-selling book, Stephen Rhinesmith continues to offer insights into achieving management success in an increasingly challenging international market. Based on his experience training over 5,000 managers from 35 diferent countries, Rhinesmith addresses the key questions about what globalization means for jobs, mindsets and skills. A Manager’s Guide to [...]
Posts Tagged ‘World’
A ManagerÃs Guide to Globalization: Six Skills for Success in a Changing World
June 27th, 2010 
Marketing Expert 
Posted in Books 
Tags: Changing, Globalization, Guide, ManagerÃs, Skills, Success, World 
Comments OffLearning from World Class Companies
June 27th, 2010 Marketing Expert Product DescriptionLearning from World Class Companies surveys a wide selection of multi-national corporations including Coca-Cola, American Express, Boeing, General Motors, IBM, Novartis AG, Wal-Mart Stores, Walt Disney and Daimler Chrysler. Each multinational company is profiled with an overview of the corporation and its history, its significant contributions to global business, and the challenges and opportunities [...]
50 Companies That Changed the World: Inclusive Profiles of the 50 Organizations, Large and Small, That Have Shaped the Course of Modern Business
June 25th, 2010 Marketing Expert Product DescriptionA subjective list of the 50 Companies that had the msot profound impact on the world around them. The firms included are ranked by the author according to their influence and contributions. International in scope, the selections range from obvious choices like Microsoft, AT&T, Toyota, and McDonald’s, to more provocative selections like CNN, The [...]
Married to the Mouse: Walt Disney World and Orlando
June 24th, 2010 Marketing Expert Product DescriptionJoined together in an “economic development marriage,” Walt Disney World and Orlando, Florida, have become the world’s most popular tourist destination. This intriguing book traces the evolution of the relationship between the Disney Co. and the surrounding community since it began in the 1960s. Like most close relationships, the Disney-Orlando union has involved conflict [...]
One to One B2B: Customer Development Strategies for the Business-to-Business World
June 23rd, 2010 Marketing Expert Product DescriptionImagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque would be transparent, everything sturdy would be fragile. One false move, even the slightest slip and–boom!–everything around you could shatter. Nowhere does this frightening [...]
Privatization: Investing in State-Owned Enterprises Around the World
June 23rd, 2010 Marketing Expert Product DescriptionPrivatization is not just an economic buzzword. It stands for investment opportunities that have unlimited upside potential. Based on years of successful privatization consulting both here and abroad, Ernst & Young has created this definitive resource to explain, through real-life case studies and detailed examples, everything necessary to locate desirable buys, assess risks and [...]
Compensation Management in a Knowledge-Based World
June 22nd, 2010 Marketing Expert Product DescriptionAs the leading book in its field, Compensation Management offers a practical exploration of the systems, methods, and procedures involved in establishing and administering a compensation system within any organization. In-depth explanations of the procedures involved in establishing and administering a compensation system including, analyzing work requirements and designing a job, determining job worth, [...]
Webster’s New World Letter Writing Handbook
June 21st, 2010 Marketing Expert ISBN13: 9780764525247 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionExpert tips and 300 sample letters make business and personal correspondence a snap. When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, [...]
Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers
June 21st, 2010 Marketing Expert Product DescriptionToday’s connected customers now more than ever are hyper aware of the many choices they have; customers today are more demanding and less loyal than times in the past. This presents a special challenge to businesses, to marketers trying to keep up with changes in customer behavior, technology and trends. Based on Larry Bailin’s [...]
Insider’s Guide to the World of Pharmaceutical Sales, Eighth Edition
June 21st, 2010 Marketing Expert Product DescriptionThe new “Insider’s Guide to the World of Pharmaceutical Sales,” 8th Edition, contains 196 pages of outstanding pharmaceutical sales job interview and selling information including 155 specific pharmaceutical sales interview questions and answers. It is a complete pharmaceutical sales interview guide offering step-by-step instructions on how to gain a pharmaceutical sales position and then [...]
