Product DescriptionThis new work by Neil W. Chamberlain will be of great importance to the business community — and to all those charged with defining the role large corporations play in the affairs of society.Social Strategy and Corporate Structure is an objective, indepth examination of the organizational requirements of a social role for large-scale business. [...]
Posts Tagged ‘Strategy’
The SBI Group Vision & Strategy: Continuously Evolving Management
June 23rd, 2010 
Marketing Expert Product DescriptionPraise for The SBI Group Vision and Strategy “Yoshitaka Kitao is a source of wisdom for tomorrow’s leaders. He combines lessons from his predecessors with his own New Economy experiences in this unique guide to navigating today’s business climate.” —Mitchell H. Caplan, Chief Executive Officer, E*TRADE Financial Corporation “Yoshitaka Kitao’s book offers an inside [...]
Plan to Win: Turning Strategy Into Success
June 23rd, 2010 Marketing Expert Product DescriptionAction, not theory, is the key word in this unusually straightforward approach to business strategy that offers managers guidance on the all-important matter of the implementation of a strategy – on which success or failure so often hangs…. More >> Plan to Win: Turning Strategy Into Success
Consumer Behavior and Marketing Strategy
June 22nd, 2010 Marketing Expert Product DescriptionConsumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses. With this information, students will be able to understand markets and develop effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and [...]
The Streetcorner Strategy for Winning Local Markets
June 22nd, 2010 Marketing Expert Product DescriptionLots of books have been written about market segmentation, sales, service, quality and cost. But until now, no single book has pulled these critical business issues together in a way that provides a comprehensive road map for achieving targeted, profitable local market management…. More >> The Streetcorner Strategy for Winning Local Markets
Market Power and Business Strategy: In Search of the Unified Organization
June 22nd, 2010 Marketing Expert Product DescriptionDr. Morris argues that through its Western mode of thought, a philosophy of separation, the U.S. is losing its edge in worldwide business competition. “Separating” is “pluralistic,” says Morris, while the Eastern mode of thought is “unitary”–it seeks to combine. Morris maintains that in business, the Eastern way of thinking is winning. He thus [...]
The New How: Creating Business Solutions Through Collaborative Strategy
June 21st, 2010 Marketing Expert ISBN13: 9780596156251 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionOnce in a generation, a book comes along that transforms the business landscape. For today’s business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said “people matter.” But those same gurus still [...]
Internet Marketing: Strategy, Implementation and Practice
June 21st, 2010 Marketing Expert Product DescriptionA comprehensive guide to the strategy, implementation and practice of Internet Marketing…. More >> Internet Marketing: Strategy, Implementation and Practice
Optimal Database Marketing: Strategy, Development, and Data Mining
June 21st, 2010 Marketing Expert Product DescriptionContemporary direct marketing and e-commerce companies cannot exist in today’s competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. Although databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and even unethically. “Optimal Database Marketing” [...]
Posted in Books 
Tags: Data, Database, Development, Marketing, Mining, Optimal, Strategy 
5 Comments »Global Marketing Strategy
June 21st, 2010 Marketing Expert Product DescriptionUnlike traditional texts that present a “4Ps overseas” approach, this text is the first to offer a truly strategic orientation to global marketing. Intended for an advanced course in international marketing, the book deals directly with issues facing today’s global marketing managers. It provides readers with the competitive orientation and strategies necessary for initial [...]
