Product DescriptionJohn R. Logan, the visionary founder of the Aberdeen Group consulting firm, has launched a call to arms for executives and managers with Evolution Not Revolution. In this book, Logan challenges executives and managers to use IT as a powerful tool to create and execute superior strategies that will help develop: Marketing skills for [...]
Posts Tagged ‘Strategy’
Evolution Not Revolution: Aligning Corporate Technology with Corporate Strategy to Increase Market Valuation
June 26th, 2010 
Marketing Expert 
Posted in Books 
Tags: Aligning, Corporate, Evolution, Increase, Market, Revolution, Strategy, Technology, Valuation 
5 Comments »Corporate Strategy
June 26th, 2010 Marketing Expert Product Description Corporate Strategy outlines the fundamentals and foundations of implementing corporate and divisional strategy in today’s vertical, Internet-speed business world. Real-world examples and case studies show strategy in action, and help managers and executives build the skill sets needed to set goals and objectives, tackle strategic issues, and increase shareholder value when making decisions [...]
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
June 25th, 2010 Marketing Expert Product DescriptionMalcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales [...]
Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
June 24th, 2010 Marketing Expert Product DescriptionThe first edition of this book was written for students of strategy and executives who need to understand strategic thinking. The excellent response to the book from both groups has led to this revised and updated edition. Understanding Company Strategy remains a highly accessible and practical book which reflects the author’s many years of [...]
Posted in Books Tags: Acting, Company, Introduction, Strategically, Strategy, Thinking, Understanding Comments OffStrategy and Management of Industrial Brands: Business to Business – Products & Services
June 24th, 2010 Marketing Expert Product DescriptionStrategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, [...]
Posted in Books Tags: Brands, Business, Industrial, Management, Products, Services, Strategy Comments OffSuccessful Business Strategy
June 24th, 2010 Marketing Expert Product DescriptionHow to win in the market place…. More >> Successful Business Strategy
Strategy, Structure and Style
June 24th, 2010 Marketing Expert Product DescriptionPublished in association with the Strategic Management Society, The Wiley Strategic Management Series aims to illustrate the ‘best in global strategic management for academics, business practitioners and consultants. This book explores how the emphasis in global competition shifts from one style to the next as companies in one country see their counterparts in other [...]
The Strategy Formulation Process: A Military-Business Comparison
June 24th, 2010 Marketing Expert Product DescriptionThis book investigates strategy formulation by comparing military & business practices. It assesses whether the strategy process in the business field also prevails in the military context. Based on interviews and case studies, the author uses a framework of influences including organization, leadership, risk, theory and context to consider the areas of similarity and [...]
Strategy for Business: A Reader
June 24th, 2010 Marketing Expert Product Description`This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical stances. It will serve as a comprehensive introduction to the literature and will become required reading for students of economics, organisational behavior and business’ – [...]
Strategy and Performance: Competing through Competences
June 24th, 2010 Marketing Expert Product DescriptionIn a world where customers are fickle and markets change overnight, you need to be ready to move rapidly when opportunities or threats arise. This book helps you to understand your organization’s potential, its capabilities and limitations, so when new challenges appear, you’ll know how to manage your resources effectively to take advantage of [...]
