Product DescriptionMalcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales [...]
Posts Tagged ‘Marketing’
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
June 25th, 2010 
Marketing Expert No Time Marketing: Small Business-sized Steps in 30 Minutes or Less
June 24th, 2010 Marketing Expert Product DescriptionNo Time Marketing gives entrepreneurs and small businesses essential information to make the critical marketing decisions that directly impact sales. If you are a smart business person and know your business needs marketing, but you don’t have the time, money, or possibly the experience to do it, No Time Marketing is precisely for you. [...]
Basics Marketing: Consumer Behaviour
June 24th, 2010 Marketing Expert Product DescriptionAn up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, [...]
The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
June 24th, 2010 Marketing Expert Product DescriptionWith this guide, consultant Kim Bayne brings coherence and integration to Internet marketing and general marketing practice. She provides in a hands-on workbook format the means to set up a marketing blueprint which readers can use to effectively design, implement, and evaluate their Web sites.Amazon.com ReviewKim Bayne’s The Internet Marketing Plan provides a marketing [...]
Global Marketing: An Interactive Approach
June 24th, 2010 Marketing Expert Product DescriptionCreated specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, [...]
Succeeding as a Marketing Executive
June 24th, 2010 Marketing Expert Product DescriptionInside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic [...]
Strategic Marketing Decision-Making in Japanese and South Korean Companies
June 24th, 2010 Marketing Expert Product DescriptionSummary The book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning [...]
Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services
June 24th, 2010 Marketing Expert Product DescriptionThis comprehensive “how to” guide for the financial services professional is packed with proven strategies and techniques for successfully selling through seminars. This guide also includes extensive resource sections that list: speaker’s bureaus; professional organizations; audio/video supply companies; seminar design companies…. More >> Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services
Marketing Technology as a Service: Proven Techniques that Create Value
June 24th, 2010 Marketing Expert Product DescriptionDespite the fact that vast engineering networks are the foundations of modern society, the services that technology companies provide over them have been a relatively neglected area of study. As a result, marketing in some technology businesses has been depressingly tactical and inconsistent. Marketers with little experience, and even less professional training, run around [...]
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Tags: Create, Marketing, Proven, Service, Techniques, Technology, Value 
Comments OffControversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
June 24th, 2010 Marketing Expert Product DescriptionIn this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the “philosophy debates” raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and [...]
Posted in Books Tags: Controversy, Marketing, Objectivity, Realism, Reason, Theory, Truth Comments Off
