Product DescriptionIf product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with the answer-channels. The channels by which goods are marketed and distributed have become the new drivers of economic success. From these channels flow customer satisfaction, market share, revenue gains and [...]
Posts Tagged ‘Customers’
Channel Champions: How leading companies build new strategies to serve customers
June 25th, 2010 
Marketing Expert 
Posted in Books 
Tags: Build, Champions, Channel, Companies, Customers, Leading, Serve, Strategies 
3 Comments »Tough Calls: Selling Strategies to Win Over Your Most Difficult Customers
June 25th, 2010 Marketing Expert Product DescriptionSince it’s publication in late January 1997, Tough Calls has gained unprecedented attention for a book in the selling category. By taking “the opposite approach of most books on selling in print,” Tough Calls has added new ideas and perspective to the subject of selling. Most books on selling focus on the behavior of [...]
Posted in Books Tags: Calls, Customers, Difficult, Most, over, Selling, Strategies, Tough 5 Comments »Successful Large Account Management: How to Hold on to Your Most Important Customers – And Keep Them Going Strong – In Today’s Marketplace
June 25th, 2010 Marketing Expert Product DescriptionMost companies depend on a handful of crucial clients for at least half of their revenues. To improve these critical business relationships, this dynamic book explains Large Account Management Process (LAMP) techniques that will make sure readers keep their most important accounts…. More >> Successful Large Account Management: How to Hold on to Your [...]
Posted in Books Tags: Account, Customers, Going, Hold, Important, Keep, Large, Management, Marketplace, Most, Strong, Successful, Them, Today's 5 Comments »Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
June 25th, 2010 Marketing Expert Product DescriptionGlobal Account Management explains the significant challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. Author Peter Cheverton highlights the difference between an international company operating [...]
Posted in Books Tags: Account, Action, Complete, Customers, Global, Management, Managing, Techniques, Tools Comments OffSales Effectiveness Training: The Breakthrough Method to Become Partners with Your Customers
June 23rd, 2010 Marketing Expert Product DescriptionIn this groundbreaking book, the authors outline the principles and techniques of Synergistic Selling, a program that enhances the relationship between seller and buyer. Stressing the roles of collaboration, cooperation, and communication, they examine why listening to clients and making it easy to buy works better than a hard sell…. More >> Sales Effectiveness [...]
Posted in Books Tags: Become, Breakthrough, Customers, Effectiveness, Method, Partners, Sales, Training 3 Comments »1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line
June 22nd, 2010 Marketing Expert Product DescriptionDiscusses how to create products/services tailored to your customers’ needs, recognizing and rewarding your most profitable trophy customers, using guarantees to build customer trust, and turning first-time customers into frequent buyers. Softcover. DLC: Customer satisfaction. … More >> 1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase [...]
Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers
June 21st, 2010 Marketing Expert Product DescriptionToday’s connected customers now more than ever are hyper aware of the many choices they have; customers today are more demanding and less loyal than times in the past. This presents a special challenge to businesses, to marketers trying to keep up with changes in customer behavior, technology and trends. Based on Larry Bailin’s [...]
Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place
June 21st, 2010 Marketing Expert Product DescriptionA successful business must create a memorable brand and fix it in the consumer’s mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a “DIY” [...]
Posted in Books Tags: Attracting, Branding, Business, Customers, Market, Place, Promoting, Standing 2 Comments »Managing Sales Leads: Turning Cold Prospects into Hot Customers
June 20th, 2010 Marketing Expert ISBN13: 9780324205466 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionSales leads are what successful marketing is all about. That’s where the money is. Good, qualified leads make sales forces more efficient, more effective, and — bottom line — more profitable. Add in today’s tough economy and the skills needed to generate [...]
Driving Digital: Microsoft and Its Customers Speak About Thriving in the E-Business Era
June 20th, 2010 Marketing Expert Product DescriptionAs a manager in any organization, of any industry anywhere, you’ve known for a while that your company’s strategy and vision had better include technology. If it doesn’t, your enterprise will wind up as roadkill on the information superhighway.Now here’s a book to help you fully understand how leading organizations are shaping strategy, “driving [...]
