Product DescriptionTo be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts [...]
Posts Tagged ‘Customer’
Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
June 22nd, 2010 
Marketing Expert 
Posted in Books 
Tags: BottomLine, Creating, Customer, Marketing, Steps, Success, Value, ValueBased 
2 Comments »Inside the Minds: Industry CEOs on Customer Relationship Management Software: CEOs from Reynolds & Reynolds, Harte-Hanks, Aspect & Other CRM Companies … Keys to Profitable Customer Relationships
June 21st, 2010 Marketing Expert Product DescriptionInside the Minds: Profitable Customer Relationships is the most authoritative book ever written on the essentials behind successful Customer Relationship Management. This title features Chairmen, Presidents, and CEOs from some of the nation’s top CRM companies, who have each contributed chapters akin to objective, experience-related white papers or essays on the unique challenges they [...]
Posted in Books Tags: Aspect, CEO's, Companies, Customer, from, HarteHanks, Industry, Inside, Keys, Management, Minds, Profitable, Relationship, Relationships, Reynolds, Software Comments OffThe CRM Handbook: A Business Guide to Customer Relationship Management
June 20th, 2010 Marketing Expert Product Description(Pearson education) Discusses crucial factors in the use of Customer Relationship Management to compete in today’s marketplace. Features case studies of companies that have successfully implemented CRM, and coverage of the context of the popular CRM buzzwords used today. Softcover. DLC: Customer relations–Management. Amazon.com ReviewAs the thinkers have said, you should strive in all [...]
Finding the Sticking Point: Increase Sales by Transforming Customer Resistance into Customer Engagement
June 20th, 2010 Marketing Expert Product Description“Brady Wilson is the expert on releasing intelligent energy and energizing your customers.” — BRIAN STEVENSON, Senior Vice President, Sales & Marketing, LaserNetworks Inc. This brief, incisive, and entertaining book will take you to that place where sales are made with energy and flow. Finding the Sticking Point shows you how to converse with [...]
Posted in Books Tags: Customer, Engagement, Finding, Increase, Into, Point, Resistance, Sales, Sticking, Transforming Comments OffKnow Your Customer: New Approaches to Understanding Customer Value and Satisfaction
June 19th, 2010 Marketing Expert Product DescriptionIntended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers’ perceptions of value and satisfaction…. More >> Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction
Strategic Customer Management: Strategizing the Sales Organization
June 19th, 2010 Marketing Expert Product DescriptionA revolution is taking place in the way companies organize and manage the “front-end” of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide [...]
Posted in Books Tags: Customer, Management, Organization, Sales, Strategic, Strategizing Comments OffThe One to One Manager: Real-World Lessons in Customer Relationship Management
June 18th, 2010 Marketing Expert Product Description In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth [...]
Customer Relationship Management: A Databased Approach
June 18th, 2010 Marketing Expert Product DescriptionCustomer Relationship Management: A Databased Approach offers the promise of maximized profits for today’s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database [...]
Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships
June 16th, 2010 Marketing Expert Product DescriptionWinning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world’s leading interpreter of Sun Tzu’s timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War [...]
Free, Perfect, and Now: Connecting to the Three Insatiable Customer Demands: A CEO’s True Story
June 16th, 2010 Marketing Expert Product DescriptionIn a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today’s customers: they want their product or service FREE, they want it PERFECT, and they want it NOW. No matter what business you’re in, you [...]
Posted in Books Tags: CEO's, Connecting, Customer, Demands, Free, Insatiable, Perfect, Story, Three, True 5 Comments »
