ISBN13: 9781578516995 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who [...]
Posts Tagged ‘Customer’
Relationship Marketing: Bringing quality, customer service and marketing together
June 25th, 2010 
Marketing Expert Product DescriptionThe strategic emphasis in Relationship Marketing is as much on keeping customers as it is on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which brings the customers back for more.Relationship Marketing emphasizes quality, customer service and marketing and how these can be [...]
The Customer Is Always Right!: Thought Provoking Insights on the Importance of Customer Satisfaction from Today’s Business Leaders
June 25th, 2010 Marketing Expert Product DescriptionLine employees are often given mandates to satisfy the customer, but are rarely told why customer service is important. A collection of more than 150 quotes from leaders in business industry and government, this book will inspire professionals at all levels of business to focus on customer needs. These enlightening and inspiring takes on [...]
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Tags: Always, Business, Customer, from, Importance, Insights, Leaders, Provoking, Right, Satisfaction, Thought, Today's 
1 Comment »Customer Connections: New Strategies for Growth
June 24th, 2010 Marketing Expert Product DescriptionWith this book, managers have a new strategic framework for making explicit connections between what they know about their customers and how they can leverage that information to create value. DLC: Customer relations. … More >> Customer Connections: New Strategies for Growth
The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
June 23rd, 2010 Marketing Expert Product DescriptionThe Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains…. More >> The Complete Database Marketer: [...]
Posted in Books Tags: Complete, Customer, Database, Generation, Marketer, Power, Second, Strategies, Tapping, Techniques 3 Comments »One to One B2B: Customer Development Strategies for the Business-to-Business World
June 23rd, 2010 Marketing Expert Product DescriptionImagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque would be transparent, everything sturdy would be fragile. One false move, even the slightest slip and–boom!–everything around you could shatter. Nowhere does this frightening [...]
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
June 23rd, 2010 Marketing Expert ISBN13: 9780071470421 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionA brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals [...]
The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next
June 22nd, 2010 Marketing Expert Product DescriptionAccording to Robyn Waters, it’s a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else. She ought to know. As Target’s former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a national fashion destination. Today [...]
Customer Relationship Management
June 22nd, 2010 Marketing Expert Product DescriptionThis reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable [...]
Don’t Just Relate – Advocate!: A Blueprint for Profit in the Era of Customer Power
June 22nd, 2010 Marketing Expert ISBN13: 9780131913615 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionIn today’s environment companies need to go beyond relationship marketing” to be true customer advocates — faithfully representing their customers’ interests. Customer advocacy means providing customers and prospects with open, honest and complete information. It means talking with customers, not at them. [...]
