ISBN13: 9781591840664 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe bestselling author of The Discipline of Market Leaders reveals how companies can achieve sustained growth. In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. [...]
Posts Tagged ‘Companies’
No Man’s Land: A Survival Manual for Growing Midsize Companies
June 30th, 2010 
Marketing Expert Product DescriptionIf starting a company is difficult, leading a company once the business has caught fire is infinitely more so. Thousands of startups each year approach the dangerous transition that Doug Tatum calls No Man’s Land—when they are too big too be considered small but still too small to be considered big. Tatum offers the [...]
MEGACHANGE: How Today’s Leading Companies Have Transformed Their Workforces
June 27th, 2010 Marketing Expert Product Description In the last decade, organizations of every type — from the largest transnational corporations to local neighborhood nonprofits — have spent billions of dollars attempting to improve productivity and efficiency. But while 85 percent of U.S.-based corporations engaged in some type of restructuring between 1990 and 1995, most of these changes were not [...]
Posted in Books 
Tags: Companies, Leading, MEGACHANGE, Their, Today's, Transformed, Workforces 
5 Comments »Learning from World Class Companies
June 27th, 2010 Marketing Expert Product DescriptionLearning from World Class Companies surveys a wide selection of multi-national corporations including Coca-Cola, American Express, Boeing, General Motors, IBM, Novartis AG, Wal-Mart Stores, Walt Disney and Daimler Chrysler. Each multinational company is profiled with an overview of the corporation and its history, its significant contributions to global business, and the challenges and opportunities [...]
Inside the Minds: Internet CFOs – Information Every Entrepreneur, Employee, Investor, and Services Professional Should Know About the Financial Side of Internet Companies
June 26th, 2010 Marketing Expert Product DescriptionInside the Minds: Internet CFOs features CFOs from some of the top Internet companies in the world including eMusic.com, Edgar Online, Live Person, Register.com, Hoovers, webMethods, CBS Marketwatch, Agillon and Nerve.com. Their research, advice, and experiences provide an unprecedented look at the financial side of Internet companies for entrepreneurs, employees, investors, and services professionals. [...]
Posted in Books Tags: About, CFOs, Companies, Employee, Entrepreneur, Every, Financial, Information, Inside, Internet, Investor, Know, Minds, Professional, Services, Should, Side 1 Comment »The Driving Force: Lessons In Teamwork From Saturn And Other Leading Companies
June 26th, 2010 Marketing Expert Product DescriptionBuilding Teams Builds Profits And Collaboration Done well, teams inspire and motivate people to give their greatest effort to the benefit of the whole group or organization. And that, in turn, builds organizational efficiency and profitability along with employee enthusiasm. If you use teams or are thinking of using teams in your workplace, Driving [...]
Driving Change: How the Best Companies Are Preparing for the 21st Century
June 26th, 2010 Marketing Expert Product DescriptionProvides a step-by-step framework for achieving the qualities the authors have defined as necessary for a successful company. The book examines each characteristic of a successful business in the future, both in history and then briefly in action, covering what went wrong and what went right. The book also stresses the need for and [...]
Marketing Excellence: Winning Companies Reveal the Secrets of Their Success
June 26th, 2010 Marketing Expert Product DescriptionMarketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. [...]
Posted in Books Tags: Companies, Excellence, Marketing, Reveal, Secrets, Success, Their, Winning 1 Comment »Channel Champions: How leading companies build new strategies to serve customers
June 25th, 2010 Marketing Expert Product DescriptionIf product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with the answer-channels. The channels by which goods are marketed and distributed have become the new drivers of economic success. From these channels flow customer satisfaction, market share, revenue gains and [...]
Posted in Books Tags: Build, Champions, Channel, Companies, Customers, Leading, Serve, Strategies 3 Comments »50 Companies That Changed the World: Inclusive Profiles of the 50 Organizations, Large and Small, That Have Shaped the Course of Modern Business
June 25th, 2010 Marketing Expert Product DescriptionA subjective list of the 50 Companies that had the msot profound impact on the world around them. The firms included are ranked by the author according to their influence and contributions. International in scope, the selections range from obvious choices like Microsoft, AT&T, Toyota, and McDonald’s, to more provocative selections like CNN, The [...]
