Product DescriptionNo matter how good a corporation’s overall environmental management system or its environmental health and safety department functions, there is no guarantee that management will be able to build that new plant, introduce that new product, or maintain existing permits. The key to success and survival is the corporation’s relationship with the local community [...]
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Building Quality Community Relationships : A Planning Model to Gain and Maintain Public Consent
May 31st, 2010 
Marketing Expert 
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The Brand Glossary
May 31st, 2010 Marketing Expert ISBN13: 9781403998095 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionBrand language is varied, misunderstood, and abused. With this glossary, Interbrand, the leading brand strategy and design consultancy, has set out to demystify, educate, inform, and entertain.Recognizing that branding is increasingly accepted as a vital and valuable management function, Interbrand has produced [...]
