ISBN13: 9781598597660 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionWhat to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren’t buying traditional sales approaches anymore. So how do salespeople, [...]
Archive for May, 2010
What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales
May 31st, 2010 
Marketing Expert Product DescriptionRam Charan, who has gained fame for clarifying and simplifying difficult business problems and who is the bestselling author of What the CEO Wants You to Know, teaches you how to rethink sales from the outside in…. More >> What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
May 31st, 2010 Marketing Expert ISBN13: 9780071364157 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionA brand’s meaning–how it resonates in the public heart and mind–is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol [...]
Posted in Books 
Tags: Archetypes, Brands, Building, Extraordinary, Hero, Outlaw, Power, Through 
5 Comments »The Ultimate Question: Driving Good Profits and True Growth
May 31st, 2010 Marketing Expert ISBN13: 9781591397830 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionOne Question Can Determine Your Business’s Future. Do You Know the Answer? CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine [...]
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement
May 31st, 2010 Marketing Expert Product DescriptionAll business owners want to garner publicity for themselves, their products, and their organizations. So how do you create distinctive materials and more importantly—the buzz that sets you apart from the competition? Award-winning publicist Sandra Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, [...]
Posted in Books Tags: Complete, Create, Excitement, Exposure, Media, Plans, Publicity, Spark 5 Comments »Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
May 31st, 2010 Marketing Expert ISBN13: 9780470422106 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionMost businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, [...]
Posted in Books Tags: Christian, Customers, FaithBased, Guide, Marketing, Million, Reaching 5 Comments »Tested Advertising Methods
May 31st, 2010 Marketing Expert ISBN13: 9780130957016 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionA legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It [...]
The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life
May 31st, 2010 Marketing Expert ISBN13: 9780471703235 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThis insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the [...]
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
May 31st, 2010 Marketing Expert Product DescriptionThe Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key [...]
The Nordstrom Way: The Inside Story of America’s #1 Customer Service Company
May 31st, 2010 Marketing Expert Product DescriptionAdvance praise for The Nordstrom Way “Nobody does it better than Nordstrom. And this is the first thorough, close-up look at its service secrets. A real winner.”— Tom Peters President The Tom Peters Group “Outstanding customer service and Nordstrom’s are synonymous. The innovative approach has allowed them to find out what the customers want [...]
