Product DescriptionUsing dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, [...]
Archive for May 31st, 2010
Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication
May 31st, 2010 
Marketing Expert McDonaldization Revisited: Critical Essays on Consumer Culture
May 31st, 2010 Marketing Expert Product DescriptionAn international, multidisciplinary group of scholars examines the thesis of George Ritzer’s popular book The McDonaldization of Society. The essays analyze the premise of “McDonaldization,” provide richer theoretical discussions of the relationship between Ritzer’s analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture…. More >> [...]
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
May 31st, 2010 Marketing Expert ISBN13: 9781885167309 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionNationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert “satisfied” customers into “loyal” customers.Amazon.com ReviewTo longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake. “That means 2.5 [...]
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability
May 31st, 2010 Marketing Expert ISBN13: 9780137140763 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionDrive Better Productivity and Increase Saleswith Salesforce.com–Starting Now Discover Real-World Best Practices—Without Paying Expensive Consultants You’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organization. Salesforce.com® Secrets of Success will help you do just [...]
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Tags: Best, Growth, Practices, Profitability, Salesforce.com, Secrets, Success 
5 Comments »Call to Action: Secret Formulas to Improve Online Results
May 31st, 2010 Marketing Expert ISBN13: 9780785219651 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionCall to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you [...]
Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors
May 31st, 2010 Marketing Expert ISBN13: 9780070531338 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionDrawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today’s executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today’s commercial leaders and interviews with CEOs of [...]
Posted in Books Tags: Companies, Competitors, Dominate, Pure, Simple, Strategy, Their, Winning 5 Comments »As a Man Thinketh
May 31st, 2010 Marketing Expert Product DescriptionAllen’s practical philosophy of successful living has awakened millions to the discovery and perception of the truth that “they themselves are makers of themselves”. Building on the Bible verse. “As a man thinketh, so he is”, Allen insists that it is within the power of each person to form his own character and create [...]
Public Relations Cases
May 31st, 2010 Marketing Expert Product DescriptionPrimarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best [...]
A Year Without “Made in China”: One Family’s True Life Adventure in the Global Economy
May 31st, 2010 Marketing Expert ISBN13: 9780470379202 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionA Year Without “Made in China” provides you with a thought-provoking and thoroughly entertaining account of how the most populous nation on Earth influences almost every aspect of our daily lives. Drawing on her years as an award-winning journalist, author Sara Bongiorni [...]
Framework for Marketing Management, A
May 31st, 2010 Marketing Expert Product DescriptionGuides the reader toward proficiency in navigating the Internet marketing world, showing the reader how the Internet lets marketers make quick adjustments to market conditions, lower costs, and build relationships. Offers insight into permission-based marketing. DLC: Marketing-Management. … More >> Framework for Marketing Management, A
